Meet the leadership.

The Broadview team is comprised of talented individuals who personify dedication, compassion and service:

Ashley Wade

Ashley Wade

Marketing Director

Ashley has worked in senior living for more than 17 years, with communities throughout the mid-west. Most recently, she served as the Executive Director of Sycamore Creek Senior Living, Spectrum Retirement Communities in Pickerington, OH, responsible for all facets of operations of the community. She was previously associated with Friendship Village Columbus, Kendal at Granville and Hillhaven Retirement, where she held regional and community marketing director positions, managing the sales and marketing teams and executing advertising and public relations efforts. Ashley holds a Bachelor of Arts, Political Science, from Miami University, Oxford, Ohio. She relocated to White Plains, New York, from central Ohio to join the Broadview Team. She, her husband and two children are enjoying exploring Westchester and surrounding counties!

Amy Post

Amy Post

Residency Counselor

Amy has 17 years of senior living experience. She previously served as director of cultural arts and transitioned into retirement sales counselor at The Knolls Retirement Community in Valhalla, NY. She is a graduate of Pratt Institute in Brooklyn, N.Y. where she earned a Bachelor of Fine Arts in jewelry design and sculpture. Amy is a native of Westchester County and lives in North Salem with her husband, two sons and dachshund, Sawyer.

Tina Rao Witthoefft

Tina Rao Witthoefft

Residency Counselor

Tina brings more than 25 years of sales, marketing and administration experience to the Broadview team. She previously served as community sales director at Brightview on New Canaan – Senior Assisted Living & Memory Care in Connecticut. She also has experience as a retirement sales counselor at The Knolls Retirement Community in Valhalla, NY. She earned a Bachelor of Science in marketing from the Fashion Institute of Technology in New York City. Witthoefft is also a licensed realtor in Connecticut with William Pitt Sotheby’s International Realty and has 10 years of experience.

Raina Maasik Woo

Raina Maasik Woo

Marketing Coordinator

Raina Woo joined the Broadview team in September 2018 with 11 years of senior living experience as a Marketing Coordinator. Previously, Raina worked as an Activities Director for independent and assisted living residents of Five Star Premier Residences in Yonkers, NY. She earned her undergraduate degree in Graphic Design from State University of New York at Oswego and an Associate’s degree in marketing from SUNY Orange Middletown, N.Y.

Lisa Errickson Helupka

Marketing Intake Specialist

Lisa adds 20+ years of community relations, client management and patient intake experience to the Broadview Team. She maintained and grew referral sources in a variety of healthcare/insurance industries: hospitals, imaging centers, physicians and homecare agencies. She is a native of Westchester county-originally from Pound Ridge.

Lisa earned her Bachelor of Arts in Art from Colgate University in Hamilton, NY.

She currently lives in Greenwich with her husband and 2 cats.