Broadview – Senior Living at Purchase College, an intergenerational senior learning community under development on the Purchase College campus, has appointed three members to its marketing team: Ashley Wade, Amy Post and Raina Maasik Woo.
Wade joins Broadview as director of marketing, where she will oversee all day-to-day marketing, public relations and sales programming for the community.
A 16-year veteran of marketing and operations in senior living, Wade most recently was executive director for Sycamore Creek Senior Living, an independent living community in Pickerington, OH. She earned an undergraduate degree in political science, diplomacy and foreign affairs from Miami University of Oxford, OH.
Post has been appointed residency counselor. With 16 years of senior living experience, she is responsible for coordinating all facets of the sale and move-in process as well as nurturing relationships with future residents of Broadview.
Before Broadview, Post was retirement sales counselor for The Knolls, a life plan community in Valhalla, N.. She is a graduate of Pratt Institute in Brooklyn, NY, where she earned a Bachelor of Fine Arts degree.
Woo joins the Broadview team with 11 years of senior living experience as a marketing coordinator. In her new role, she will promote community relations, establish referral relationships with the surrounding area’s influencers and recruit residents and their families to join the Broadview community.
Previously, Woo worked as activities director for independent and assisted living residents of Five Star Premier Residences in Yonkers, NY. She earned her undergraduate degree in graphic design from State University of New York at Oswego and an associate’s degree in marketing from SUNY Orange Middletown, N.Y.
The community will include independent living, assisted living and memory care.