Marketing Purchase College Campus Senior Housing

The idea of a senior/assisted living development with intergenerational learning ties to campus has been discussed for 15 years.

PURCHASE, NY — Broadview – Senior Living at Purchase College, an intergenerational senior learning community under development on the Purchase College campus, has appointed three members to its marketing team: Ashley Wade, Amy Post and Raina Maasik Woo.

The intergenerational senior learning community will offer residents an array of amenities including multiple and varied dining venues, a movie theatre, pool, fitness center, spa and salon. Its one-of-a-kind Learning Commons designed for intergenerational learning will have multimedia seminar rooms, performance and exhibition areas, a computer lab, studios for art and movement and a café – where residents, students and faculty can interact and learn from each other, both formally and informally.

The 220 independent living homes at Broadview will be comprised of 174 one- and two-bedroom apartments with underground reserved parking, and 46 two-bedroom villas with attached two-car garages. Forty-four apartments have been designated for affordable living. Westchester County residents will have priority over 50 percent of the affordable residences, provided they meet income requirements.

A well-designed on-site health center will offer a refreshing approach to assisted living and memory care to Broadview residents who eventually may need these services.

Ashley Wade joins Broadview as director of marketing, where she will oversee all day-to-day marketing, public relations and sales programming for the community.

A 16-year veteran of marketing and operations in senior living, Wade most recently served as executive director for Sycamore Creek Senior Living, an independent living community in Pickerington, Ohio.

She earned a bachelor of arts degree in political science, diplomacy and foreign affairs from Miami University of Oxford, Ohio.

Amy Post has been appointed residency counselor and has 16 years of senior living experience. She is responsible for coordinating all facets of the sale and move-in process as well as nurturing relationships with future residents of Broadview.

Prior to Broadview, Post was retirement sales counselor for The Knolls, a Life Plan Community in Valhalla, N.Y. She is a graduate of Pratt Institute in Brooklyn, N.Y. where she earned a bachelor of fine arts.

Raina Maasik Woo joins the Broadview team with 11 years of senior living experience as a marketing coordinator. In her new role, Woo will promote community relations, establish referral relationships with the surrounding area’s influencers, and recruit residents and their families to join the Broadview community.

Previously, Woo worked as activities director for independent and assisted living residents of Five Star Premier Residences in Yonkers, N.Y. She earned a bachelor’s degree in graphic design from State University of New York at Oswego and an associate’s degree in marketing from SUNY Orange Middletown, N.Y.